Integrations · Meta Ads
Facebook and Instagram ads, next to what they sold
Connect your Meta ad accounts in a minute, read-only. Moatrics brings in spend, link clicks, purchases and their value by campaign and day, and puts them beside your store's real sales.
Meta Ads
Moatricsads_read · read-only
What Moatrics reads
The numbers Ads Manager shows, by campaign and day
One row per campaign per day, for every ad account you connect.
| In Moatrics | From Meta |
|---|---|
| Spend | spend |
| Impressions | impressions |
| Link clicksAds Manager's “Link clicks”, not every click on the ad | inline_link_clicks |
| PurchasesCounted once, as Ads Manager's “Purchases” column | actions → omni_purchase |
| Purchase value | action_values → omni_purchase |
| Campaign | campaign_name |
Never touched
- Creating, editing or pausing campaigns
- Budgets and bids
- Your ads' images, video or text
- Page posts, messages or audiences
- Your customers' personal details
Connecting
Three clicks, no API keys
- 1
Add account
On a brand's Data sources page, press “+ Add account” on Meta Ads.
- 2
Approve on Facebook
Facebook asks you to allow Moatrics to read your ad accounts. Nothing to copy or paste.
- 3
Tick your accounts
Pick the ad accounts that belong to this brand. Their numbers come in straight away.
In Moatrics
Next to Google Ads and your real sales
Meta tells you what your ads did on Meta. Moatrics puts that beside Google Ads and your store, so you see what the ads were really worth.
- Spend, clicks and purchases on the Overview, with sales from your store.
- Every Meta campaign on All numbers, with CPC, CPM, CPA and ROAS worked out.
- Alerts when a campaign spends without selling.
- Daily, weekly or monthly Meta tabs in Google Sheets.
Good to know
How Moatrics handles Meta's numbers
- Numbers refresh every morning, and “Refresh data” fetches the latest whenever you like.
- Yesterday fills in over the next day as Meta adds late purchases; alerts judge the day before yesterday for that reason.
- Meta's purchases stay on Meta's rows and are never added to Google's or your store's.
- Amounts come in as Meta reports them, without currency conversion, so set the brand's currency to match its ad accounts.
Questions
About the Meta Ads connection
Bring your brands into one dashboard
Moatrics is in early access for brands and agencies. Tell us how many brands you run and which platforms you use, and we'll set you up.