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Product · Summary emails

Yesterday's story, waiting in your inbox

Every morning, or every Monday, Moatrics emails each brand's numbers against the usual: revenue and orders first, then the ads, then any alerts. Read it over tea; open the dashboard only when something needs a look.

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A daily summary email for a sample store, Monday 28 September: shop revenue ₹61,000 down 23% on the usual, orders 35, sales per ₹1 of ads ₹11.30 up 6%, spend ₹5,400, link clicks, purchases, CPA and CTR, each against the usual, and an Open the project button.

Your choice

Every morning, every Monday, or never

Each person picks for themselves, per brand. The owner's inbox doesn't have to look like the media buyer's.

  • Every morning

    Daily

    The last settled day against the average of the 7 days before it. For the people running the ads.

  • Every Monday

    Weekly

    The last 7 settled days against the week before, with the week's alerts. For owners and anyone who wants the trend, not the noise.

  • Whenever you like

    Send me one now

    A summary of the last full day in your inbox right away, to see it before switching it on.

What's in it

Sales first, then the ads that drove them

An owner cares about sales, not clicks, so the summary opens with what the shop sold. The ad numbers underneath explain why.

  • Your store's revenue and orders lead, when a store or Analytics is connected.
  • Then sales per ₹1 of ads, and the ad numbers from Meta and Google together.
  • Then the alerts that fired in the period, in plain sentences.
  1. 1Shop revenueShopify, or Google Analytics
  2. 2OrdersShopify, or Google Analytics
  3. 3Sales per ₹1 of adsStore sales ÷ ad spend
  4. 4SpendMeta + Google Ads
  5. 5Link clicksMeta + Google Ads
  6. 6PurchasesAs the ad platforms count them
  7. 7CPASpend ÷ purchases
  8. 8CTRLink clicks ÷ impressions

Read it at a glance

Green is good news, red is bad

Every number shows how far it moved against the usual, and what the usual was.

  • CPA

    ₹98.18

    ▼ 18% vs the usual (₹119.92)

    Down, and that's good: each purchase cost less.

  • Orders

    35

    ▼ 23% vs the usual (45)

    Down, and that's bad: fewer sales.

  • Spend

    ₹5,400

    ▼ 28% vs the usual (₹7,452)

    Grey: more or less spend isn't good or bad by itself.

Questions

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Bring your brands into one dashboard

Moatrics is in early access for brands and agencies. Tell us how many brands you run and which platforms you use, and we'll set you up.

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