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Product · All numbers

Every number your ad platforms send, in one table

Spend, impressions, link clicks, purchases, revenue and visits from Meta Ads, Google Ads, Google Analytics 4 and Shopify, for any dates. Read it day by day, by campaign or by platform, with the ratios already worked out.

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The All numbers page for a sample store: date filters, six totals with their change and trend, and five ratios: click rate, cost per click, cost per 1,000 views, cost per purchase and return.

Filters

Any dates, any platform, compared with anything

Choose the days and the platform once; the totals, ratios and tables below all follow. Dates are in your organization's timezone, and today is marked as still coming in.

  • Yesterday, 7 days, 30 days, this month, last month, or your own From and To.
  • All platforms at once, or just Meta Ads, Google Ads, Analytics or Shopify.
  • Compared with the previous period or the same days last year.
The filters: date presets, From and To dates, a platform picker and a compare-with choice.

Three views

Day by day, by campaign, or by platform

The same numbers, cut three ways. Switch below to see each one.

The day-by-day table for a sample store: date, platform, campaign, spend, impressions, link clicks, purchases, revenue and visits.
Every row each platform sent, newest first. Click a column to sort; search by campaign.

Ratios, worked out

No more spreadsheet formulas

Each ratio is calculated from the totals for the dates you picked, not averaged from daily figures, so it matches what the platforms show for the same range.

Ad ratios use Meta Ads and Google Ads. Pick Shopify or Analytics as the platform to see theirs.

How each ratio is worked out
RatioHowBetter when
Click rate CTRLink clicks ÷ impressionsHigher
Cost per click CPCSpend ÷ link clicksLower
Cost per 1,000 views CPMSpend per 1,000 impressionsLower
Cost per purchase CPASpend ÷ purchasesLower
Return ROASPurchase value ÷ spendHigher
Average order AOVRevenue ÷ orders (Shopify)Higher
Visits that bought CVRPurchases ÷ sessions (Analytics)Higher
Revenue per visit RPVRevenue ÷ sessions (Analytics)Higher

Honest totals

One sale is counted once

A customer who clicked a Meta ad and then a Google ad is claimed by both. Add the two platforms up and your sales look bigger than they were. Moatrics never does.

  • Revenue and orders come from your store, or Google Analytics if there's no store.
  • Meta's and Google's purchases stay on their own rows, never added together.
  • Each total says where it came from: “From Shopify”, “From Analytics”.
Six totals for a sample store, with purchases and revenue marked “From Shopify” and visits “From Analytics”.

Questions

About All numbers

Keep exploring

Bring your brands into one dashboard

Moatrics is in early access for brands and agencies. Tell us how many brands you run and which platforms you use, and we'll set you up.

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