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Product · Goals and forecast

Know by the 10th whether the month will land

Set a sales goal, an ad budget and a target return for each brand. Every morning Moatrics measures the month so far against them and says where sales and spend are heading.

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The September pacing card for a sample store: 89% of the sales goal, ₹22.2L of ₹25L, heading for ₹23.8L, with bars for the ad budget and return.
Editing the goals: a sales goal of ₹25,00,000, an ad budget of ₹2,00,000 and a target return of ₹15 per ₹1 of ads.

Three goals

The three numbers a month is judged by

Set any of them from a brand's Overview, and change them whenever the plan changes.

  • Sales goal

    What the shop should sell this month. The gauge fills towards it, and the forecast says whether you'll get there.

    ₹22.2L of ₹25L

  • Ad budget

    The most to spend on Meta and Google together. Moatrics projects the month's spend and warns when it's heading over.

    ₹1.9L of ₹2L

  • Target return

    The sales you want for each ₹1 of ads. The return bar and the health score measure against it.

    ₹11.56 of ₹15.00

The forecast

Where the month ends, at today's pace

No guesswork: sales so far, divided by the days gone, times the days in the month. Move the sliders to see it work.

Try it · a 30-day month

Day 28 of 30
₹22.2L
₹25.0L

At this pace, the month ends at about

₹23.8L

95% of the goalGoal ₹25.0L

Heading for ₹23.8L

₹22.2L ÷ 28 days × 30 = ₹23.8L

On the chart

The goal and the rest of the month, drawn in

Your monthly goal becomes a daily line on the performance chart, so a slow week shows up as a gap you can see, not a number you have to work out.

  • Long dashes: the goal for each day.
  • Dots after the last day: the rest of the month at this month's pace.
  • The shaded end: the days still to come.
The performance chart for a sample store with a daily goal of ₹83,333 drawn as long dashes and dotted lines continuing to 30 September at the month's pace.

Everywhere it matters

Set once, seen on every screen

  • The pacing cardA gauge towards the sales goal, bars for budget and return, and where the month is heading.
  • The scorecardsRevenue and ad spend each carry a bar towards their goal: “89% of the ₹25L month goal”.
  • The chartLong dashes for the daily goal, and dots after today showing the rest of the month at this pace.
  • The summary line“Month pace: ₹23.8L of ₹25L goal”, green when on track and red when not.
  • The health scoreReturn and the sales trend are scored against your targets, once you set them.
  • The big screenThree goal rings for sales, ad budget and return, for the office wall.
The big screen's goal rings for September: sales at 89%, ad budget at 96% and return at 77%.

Questions

About goals and the forecast

Keep exploring

Bring your brands into one dashboard

Moatrics is in early access for brands and agencies. Tell us how many brands you run and which platforms you use, and we'll set you up.

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